Marketo Engage + Bizible: Time to Up Your Attribution Game! - S104
Closed captions in English, French, and German can be accessed in the video player.
Product Marketing, Marketo Engage & Bizible, Adobe
Director of Demand Generation, Stack Overflow
About the session
In 2021, winning B2B marketers will be those who can attribute every channel, content asset, campaign, and customer interaction to pipeline, revenue, and ROI. Find out how to go beyond counting leads, beyond outdated and manually intensive attribution approaches, and beyond a “marketing-generated pipeline.” It’s easier than ever to prove the impact of marketing and drive business growth with every dollar, euro, and yen.
In this session you will learn:
- Why complete, every-touch attribution has become a must-have for B2B marketers
- The things to look for in an every-touch attribution solution (hint: automation is key)
- How to take advantage of the native integration between Marketo Engage and Bizible, the world’s No. 1 B2B marketing attribution application
Track: B2B Marketing and ABM
Industry Focus: High Tech
Technical Level: Intermediate to Advanced
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst
Business Type: B2B, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Marketo Engage/BizibleLearn more
Customer Success Presented by Workato
How Trimble improved sales by unifying their data