Marketo Engage + Bizible: Time to Up Your Attribution Game! - S104

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About the session

In 2021, winning B2B marketers will be those who can attribute every channel, content asset, campaign, and customer interaction to pipeline, revenue, and ROI. Find out how to go beyond counting leads, beyond outdated and manually intensive attribution approaches, and beyond a “marketing-generated pipeline.” It’s easier than ever to prove the impact of marketing and drive business growth with every dollar, euro, and yen.

In this session you will learn:

  • Why complete, every-touch attribution has become a must-have for B2B marketers
  • The things to look for in an every-touch attribution solution (hint: automation is key)
  • How to take advantage of the native integration between Marketo Engage and Bizible, the world’s No. 1 B2B marketing attribution application

Track: B2B Marketing and ABM

Industry Focus: High Tech

Technical Level: Intermediate to Advanced

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst

Business Type: B2B, SMB

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