Global Head of Digital Brand Experience, Allianz SE
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Learn how leading European financial services provider Allianz has enriched its Adobe license stack with a global state-of-the-art digital asset management (DAM) system to centralize marketing visuals. Andreas Grass, Global Head of Digital Brand Experience at Allianz SE and experts from Netcentric, A Cognizant Digital Business explain how they managed to standardize its use based on a governance model for its internal entities and external partners. Gain exclusive insights on how to successfully scale up and rollout markets across the globe.
Learn how to:
Plan a global rollout for over 70 markets – and make it actually happen
Go “glocal” – customize for individual markets
Define smart KPIs to measure success
Track: Adobe Experience Platform
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer
Business Type: B2C
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