Global Head of Digital Brand Experience, Allianz SE
By clicking add to schedule, I agree the Adobe family of companies may share my contact information with Cognizant to contact me about this session. This session may be viewed without adding it to your schedule.
About the session
Learn how leading European financial services provider Allianz has enriched its Adobe license stack with a global state-of-the-art digital asset management (DAM) system to centralize marketing visuals. Andreas Grass, Global Head of Digital Brand Experience at Allianz SE and experts from Netcentric, A Cognizant Digital Business explain how they managed to standardize its use based on a governance model for its internal entities and external partners. Gain exclusive insights on how to successfully scale up and rollout markets across the globe.
Learn how to:
Plan a global rollout for over 70 markets – and make it actually happen
Go “glocal” – customize for individual markets
Define smart KPIs to measure success
Track: Adobe Experience Platform
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.