Maximizing a Global Digital Asset Management Rollout - S855

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Speakers

  • Vera Reljic

    Vera Reljic

    Transformation Manager, Netcentric- Cognizant Digital Business

  • Stefan Franck

    Stefan Franck

    Senior Director, Netcentric, a Cognizant Digitial Business

  • Andreas Grass

    Andreas Grass

    Global Head of Digital Brand Experience, Allianz SE


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About the session

Learn how leading European financial services provider Allianz has enriched its Adobe license stack with a global state-of-the-art digital asset management (DAM) system to centralize marketing visuals. Andreas Grass, Global Head of Digital Brand Experience at Allianz SE and experts from Netcentric, A Cognizant Digital Business explain how they managed to standardize its use based on a governance model for its internal entities and external partners. Gain exclusive insights on how to successfully scale up and rollout markets across the globe.

Learn how to:

  • Plan a global rollout for over 70 markets – and make it actually happen
  • Go “glocal” – customize for individual markets
  • Define smart KPIs to measure success

Track: Adobe Experience Platform

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer

Business Type: B2C

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