Neo4j & Adobe's Guide to Making Virtual Events a Success - E109
Closed captions in English, French, and German can be accessed in the video player.
Director, ABM Marketing, Adobe
Senior Manager, Digital and Marketing Ops, Neo4j
About the session
We are all familiar with webinar fatigue, but 2020 brought its own challenges as more business units, stakeholders, and leaders look to virtual events to make up for the lack of in-person activities. This influx of virtual event requests and the reliance on virtual events to build a meaningful pipeline can put a lot of burden on the marketing teams that have to run them. Strategizing and executing these events is even more difficult when trying to avoid fatigue, recycled lists, and general disillusionment. Lauren McCormack, senior manager of digital and marketing operations at Neo4j, and Caroline Hull, director of field and partner marketing at Adobe, share how they achieved unprecedented virtual event success in 2020 and the lessons they learned along the way.
- Adobe took an entire in-person event marketing motion virtual
- Neo4j balanced delivering customer value with a sharp spike in internal requests, all while ensuring to not fatigue its database
Track: B2B Marketing and ABM
Industry Focus: High Tech
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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