Nestlé Gerber’s Digital Transformation and CPG Best Practices - ANZ108

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About the session

Nestlé Gerber was founded in 1927 with the ambition to give babies the best start in life, and to this day they’ve followed that mission to serve as a source of truth and reference for parents raising happy and healthy babies through their baby food, child nutrition, tips, and advice. Hear how Adobe Commerce and BORN Group gave Nestlé Gerber the platform and strategy they needed to successfully migrate to Magento and reimagine their digital strategy to achieve lasting results. The unique project serves as a benchmark for D2C brands looking to take advantage of subscription capabilities and a powerful e-commerce platform.

Key takeaways include:

  • The benefits of subscription models
  • The importance of personalization
  • Best practices for CPG brands looking to leverage a D2C model

Track: Digital Commerce

Industry Focus: Commerce, Consumer Goods

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer, Operations/COO, UX/UI/Web Designer

Business Type: B2C

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