Nestlé Gerber’s Digital Transformation and CPG Best Practices - ANZ108
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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President and Managing Director, BORN Group
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eCommerce Head of Product at Nestle, Nestle
Session Materials
About the session
Nestlé Gerber was founded in 1927 with the ambition to give babies the best start in life, and to this day they’ve followed that mission to serve as a source of truth and reference for parents raising happy and healthy babies through their baby food, child nutrition, tips, and advice. Hear how Adobe Commerce and BORN Group gave Nestlé Gerber the platform and strategy they needed to successfully migrate to Magento and reimagine their digital strategy to achieve lasting results. The unique project serves as a benchmark for D2C brands looking to take advantage of subscription capabilities and a powerful e-commerce platform.
Key takeaways include:
- The benefits of subscription models
- The importance of personalization
- Best practices for CPG brands looking to leverage a D2C model
Track: Digital Commerce
Industry Focus: Commerce, Consumer Goods
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer, Operations/COO, UX/UI/Web Designer
Business Type: B2C
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