Whether you're a publisher or an advertiser, now is the time to reimagine audience discovery and activation. Market forces are driving the urgency to rethink how brands can create, build, and activate audiences while enriching the profile without depending on third-party cookies. Get inspired on innovative strategies that can help turn your first-party data into scalable segments that are built for a world without third-party cookies.
Learn how to:
Push the boundaries of first-party data responsibly
Create high-value audiences that scale
Deliver rich segments that drive conversions
Track: Analytics, Insights, and Activation, Adobe Experience Platform
Industry Focus: Advertising/Publishing, Media & Entertainment, TV/Broadcast