Personalization at Scale: Is your Metadata Future-Ready? - S511

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • Leticia Rossi

    Leticia Rossi

    Marketing Content Technology Senior Manager, Dell Technologies

  • Adam Crane

    Adam Crane

    Global Marketing Taxonomist, Digital Marketing, Dell Technologies

About the session

Data analytics, IoT, and artificial intelligence are rapidly growing trends, making metadata more important than ever to drive effective marketing spend. With so much content, brands are having to rethink the role that metadata and tagging play in their content strategy. Is the metadata you’re creating today ready for tomorrow? Is the metadata you created yesterday still valuable? Dell Technologies is well into its journey of personalization at scale, with renewed focus on relevant and accurate metadata across all its marketing content.

Hear how Dell:

  • Taught its stakeholders the importance of metadata and ensuring high-quality metadata everywhere
  • Promoted that metadata – but not necessarily perfect metadata – matters
  • Used metadata to drive automation, begging the question, “Can you have too many fields?”

Track: Content Creation

Industry Focus: High Tech, Manufacturing, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Creative Leader, Digital Marketer, IT Architect, IT Executive, Content Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by TechDivision GmbH

PINO´s next level of digital commerce powered by Adobe

By viewing this video, I agree the Adobe family of companies may share my contact information with TechDivision GmbH for marketing purposes. For details see the privacy policy on TechDivision GmbH's sponsor page.