Personalization at Scale: Is your Metadata Future-Ready? - S511

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Speakers

  • Leticia Rossi

    Leticia Rossi

    Marketing Content Technology Senior Manager, Dell Technologies

  • Adam Crane

    Adam Crane

    Global Marketing Taxonomist, Digital Marketing, Dell Technologies


About the session

Data analytics, IoT, and artificial intelligence are rapidly growing trends, making metadata more important than ever to drive effective marketing spend. With so much content, brands are having to rethink the role that metadata and tagging play in their content strategy. Is the metadata you’re creating today ready for tomorrow? Is the metadata you created yesterday still valuable? Dell Technologies is well into its journey of personalization at scale, with renewed focus on relevant and accurate metadata across all its marketing content.

Hear how Dell:

  • Taught its stakeholders the importance of metadata and ensuring high-quality metadata everywhere
  • Promoted that metadata – but not necessarily perfect metadata – matters
  • Used metadata to drive automation, begging the question, “Can you have too many fields?”

Track: Content Creation

Industry Focus: High Tech, Manufacturing, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Creative Leader, Digital Marketer, IT Architect, IT Executive, Content Marketer

Business Type: B2B, B2C

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