Personalization Strategies Using Artificial Intelligence - S905

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About the session

Artificial intelligence is redefining consumer expectations and opening new doors for marketers, developers, and product owners to engage with consumers everywhere. AI/ML innovations for customer experience can power 1:1 personalized recommendations, next-best offer or action, dynamic landing pages, and even the layouts of sites and apps. Adobe Target employs AI/ML across four key capabilities: Auto-Allocate, Auto-Target, Automated Personalization, and Recommendations. Not sure where to start? Join Rob Hornick, senior product manager for Adobe Target, to explore the ways Adobe is innovating on personalization use cases, and uncover key tips and tricks to get to value fast with Adobe Target.

In this session, learn about:

  • The machine-learning personalization and optimization methodologies available in Adobe Target and when to use them
  • Tips and tricks to get the most out of each methodology
  • Latest advances in Adobe Target in AI and machine learning

Track: Personalization

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Digital Marketer, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, UX/UI/Web Designer

Business Type: SMB

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