Put Your CX in the Driver’s Seat - S860
Closed captions in English, French, and German can be accessed in the video player.
About the session
Learn how to shift your CX into high gear with precision-driven customization, action-oriented insights, and relentless iteration using the IBM Garage to deliver your best customer experience, bar none. With the pandemic causing a massive shift purchases beginning online, brands are racing to capture customers’ attention at first click. Hear lessons learned from Audi UK’s digital transformation, netting a 59% increase in engagement, even in the pandemic.
In this session, you will learn:
- Tips aligning IT and business stakeholders on CX strategy
- How to reimagine digital journeys and grow your customer base
- Creating a content architecture and roadmap for scale and impact
- Optimizing the customer journey using data
Track: Analytics, Insights, and Activation, Digital Commerce
Industry Focus: Automotive
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Analyst, Operations/COO, UX/UI/Web Designer
Business Type: B2B
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Tools & resources
Adobe AnalyticsLearn more
Adobe Experience ManagerLearn more
Customer Success Presented by IBM
Audi UK + IBM: Bringing smarter experiences to customers