Put Your CX in the Driver’s Seat - S860
Closed captions in English, French, and German can be accessed in the video player.
Session Materials
About the session
Learn how to shift your CX into high gear with precision-driven customization, action-oriented insights, and relentless iteration using the IBM Garage to deliver your best customer experience, bar none. With the pandemic causing a massive shift purchases beginning online, brands are racing to capture customers’ attention at first click. Hear lessons learned from Audi UK’s digital transformation, netting a 59% increase in engagement, even in the pandemic.
In this session, you will learn:
- Tips aligning IT and business stakeholders on CX strategy
- How to reimagine digital journeys and grow your customer base
- Creating a content architecture and roadmap for scale and impact
- Optimizing the customer journey using data
Track: Analytics, Insights, and Activation, Digital Commerce
Industry Focus: Automotive
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Analyst, Operations/COO, UX/UI/Web Designer
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by IBM
Audi UK + IBM: Bringing smarter experiences to customers
By viewing this video, I agree the Adobe family of companies may share my contact information with IBMiX for marketing purposes. For details see the privacy policy on IBMiX’s sponsor page.