Put Your CX in the Driver’s Seat - S860

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About the session

Learn how to shift your CX into high gear with precision-driven customization, action-oriented insights, and relentless iteration using the IBM Garage to deliver your best customer experience, bar none. With the pandemic causing a massive shift purchases beginning online, brands are racing to capture customers’ attention at first click. Hear lessons learned from Audi UK’s digital transformation, netting a 59% increase in engagement, even in the pandemic.

In this session, you will learn:

  • Tips aligning IT and business stakeholders on CX strategy
  • How to reimagine digital journeys and grow your customer base
  • Creating a content architecture and roadmap for scale and impact
  • Optimizing the customer journey using data

Track: Analytics, Insights, and Activation, Digital Commerce

Industry Focus: Automotive

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Analyst, Operations/COO, UX/UI/Web Designer

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by IBM

Audi UK + IBM: Bringing smarter experiences to customers