As Google, Facebook, Amazon, Alibaba and others skyrocket to billions in sales, smaller retailers and manufacturers are struggling to adapt to the changing market conditions to obtain and retain loyal customers. Recent studies have reported that around 40% of the businesses surveyed have accelerated their digitalisation projects. Nevertheless, a third are concerned that they won’t succeed over the next few years. How can medium-sized companies successfully compete with the retail giants? What do companies need to position for the future in terms of strategy, organisation and technology?
In this session, we’ll discuss:
- The increasing customer expectations in B2B and B2C
- The challenges for the retail industry based on the latest study results
- How exceptional customer experiences can be put into action