Susan Cain: Balance the Need for Solitude & Teamwork - S961

Closed captions in English, French, and German can be accessed in the video player.

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About the session

One of the central challenges of any business is to bring out the best in its employees. Did you know the most spectacularly creative people tend to be introverts? That the most innovative thinking happens alone and not in teams? We live in a cultural moment that Susan Cain calls the New Groupthink, in which we believe that creativity and innovation is produced in teams, together. In this session, Susan Cain shows us that introverts think and work in ways that are crucial to the survival of today’s organizations. How can you structure your organization so that the best ideas—rather than those of the most vocal and assertive people—dominate? What do introverts know about creativity that the rest of us should learn? Drawing on her original research and the latest in neuroscience and psychology, Susan will radically change your view of the best ways to manage teams and stimulate innovation.

Track: Trends and Inspiration

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2B, B2C, SMB

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