WooliesX Takes On a Customer-First Approach - ANZ250
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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General Manager, Experience & Content, WooliesX, Woolworths
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Director, Digital Strategy Group, APAC, Adobe
Session Materials
About the session
Great experiences demand a rapid acceleration of content to support personalised engagement and to delight consumers at each interaction. Kat Hartmann shares how WooliesX is embracing and delivering on this new content strategy by:
- Fostering an experience practise
- Building a culture of experimentation
- Creating preemptively rather than responsively
- Putting the team in the driver’s seat with content automation
Track: Content Creation
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager
Business Type: B2C
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Tools & resources
Customer Success Presented by Cognizant
Creating authentic digital experiences for luxury travelers
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