WooliesX Takes On a Customer-First Approach - ANZ250

Closed captions in English, French, and German can be accessed in the video player.

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Speakers

  • Kat Hartmann

    Kat Hartmann

    General Manager, Experience & Content, WooliesX, Woolworths

  • Jeremy Willmott

    Jeremy Willmott

    Director, Digital Strategy Group, APAC, Adobe


About the session

Great experiences demand a rapid acceleration of content to support personalised engagement and to delight consumers at each interaction. Kat Hartmann shares how WooliesX is embracing and delivering on this new content strategy by:

  • Fostering an experience practise
  • Building a culture of experimentation
  • Creating preemptively rather than responsively
  • Putting the team in the driver’s seat with content automation

Track: Content Creation

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Cognizant

Creating authentic digital experiences for luxury travelers