Your Performance Marketing Has a Blind Spot: AI-Driven Language - S885

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About the session

How do you achieve real, measurable impact from AI today? The "last mile" of any marketing program is the words used to engage customers and inspire them to act. Learn how Chase is using AI-generated and personalized language at scale across channels to connect with customers, make content work harder, and improve the bottom line. Words don't have to be subjective. Now you can let customer preferences and data drive the language.

You will get valuable insights about

  • How Chase uses AI to choose more human language that grows the business
  • Specific use cases for leveraging AI and precise targeting to deliver personalized content, including ah-ha's and unexpected learnings
  • How to ensure customers have consistent, personalized brand experiences

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Content Creation, Digital Commerce

Industry Focus: Automotive, Commerce, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Optimization Manager, Web Marketer, Commerce Marketer

Business Type: B2C

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