Your Performance Marketing Has a Blind Spot: AI-Driven Language - S885
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Speakers
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Chief Marketing Officer, Persado
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Executive Director, Marketing Channel Strategy & Optimization, JPMorgan Chase
Session Materials
About the session
How do you achieve real, measurable impact from AI today? The "last mile" of any marketing program is the words used to engage customers and inspire them to act. Learn how Chase is using AI-generated and personalized language at scale across channels to connect with customers, make content work harder, and improve the bottom line. Words don't have to be subjective. Now you can let customer preferences and data drive the language.
You will get valuable insights about
- How Chase uses AI to choose more human language that grows the business
- Specific use cases for leveraging AI and precise targeting to deliver personalized content, including ah-ha's and unexpected learnings
- How to ensure customers have consistent, personalized brand experiences
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Content Creation, Digital Commerce
Industry Focus: Automotive, Commerce, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Optimization Manager, Web Marketer, Commerce Marketer
Business Type: B2C
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Tools & resources
Customer Success Presented by Persado
How Orange increased conversions with Persado's AI platform
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