Data-Driven Optimization with Customer Journey Analytics at OTTO - E121
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ABOUT THE SESSION
With Customer Journey Analytics (CJA), Adobe provides the next generation of its Adobe Analytics offering. Hear the questions OTTO had when they first heard about CJA, and learn what they discovered when they delved into these questions: What are the advantages of CJA? How does CJA differ from Adobe Analytics? Is it valuable to migrate to CJA? What are the potentials of CJA? OTTO shares insights and learnings of its data-driven optimization journey with Customer Journey Analytics, which they started in 2020.
This session explores OTTO’s:
- Reasons for upgrading to CJA
- Learnings from the migration to CJA
- Benefits already realized by upgrading to CJA
Track: Analytics for Customer Journeys
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by Glassbox
Journey Mapping: 3 Cases to Elevate Your Digital Experience
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