Data-Driven Optimization with Customer Journey Analytics at OTTO - E121

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With Customer Journey Analytics (CJA), Adobe provides the next generation of its Adobe Analytics offering. Hear the questions OTTO had when they first heard about CJA, and learn what they discovered when they delved into these questions: What are the advantages of CJA? How does CJA differ from Adobe Analytics? Is it valuable to migrate to CJA? What are the potentials of CJA? OTTO shares insights and learnings of its data-driven optimization journey with Customer Journey Analytics, which they started in 2020.

This session explores OTTO’s:

  • Reasons for upgrading to CJA
  • Learnings from the migration to CJA
  • Benefits already realized by upgrading to CJA

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C

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Presented by Glassbox

Journey Mapping: 3 Cases to Elevate Your Digital Experience

By viewing this video, I agree the Adobe family of companies may share my contact information with Glassbox for marketing purposes. For details see the privacy policy on the Glassbox sponsor page.

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