Delivering Real-Time Personalization with Adobe Campaign - S712

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  • Bruce Swann

    Bruce Swann

    Principal Product Marketing Manager, Adobe

  • David Loyd

    David Loyd

    Principal Enterprise Architect, Adobe


Consumers expect personalized experiences every time they engage with a brand. However, it can be challenging for marketers to bring together data into a single view and orchestrate cross-channel experiences. Get familiar with integrating data and touchpoints with Adobe Campaign to deliver connected and personalized cross-channel experiences.

In this session, learn about:

  • Personalizing real-time emails
  • Leveraging survey data for personalization
  • Finding that next best offer

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

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Practitioner Tips and Tricks: Adobe Experience Cloud

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