Consumers expect personalized experiences every time they engage with a brand. However, it can be challenging for marketers to bring together data into a single view and orchestrate cross-channel experiences. Get familiar with integrating data and touchpoints with Adobe Campaign to deliver connected and personalized cross-channel experiences.
In this session, learn about:
Personalizing real-time emails
Leveraging survey data for personalization
Finding that next best offer
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2C
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Presented by Ansira
Practitioner Tips and Tricks: Adobe Experience Cloud