Delivering Real-Time Personalization with Adobe Campaign - S712

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SPEAKERS

  • Bruce Swann

    Bruce Swann

    Principal Product Marketing Manager, Adobe

  • David Loyd

    David Loyd

    Principal Enterprise Architect, Adobe

ABOUT THE SESSION

Consumers expect personalized experiences every time they engage with a brand. However, it can be challenging for marketers to bring together data into a single view and orchestrate cross-channel experiences. Get familiar with integrating data and touchpoints with Adobe Campaign to deliver connected and personalized cross-channel experiences.

In this session, learn about:

  • Personalizing real-time emails
  • Leveraging survey data for personalization
  • Finding that next best offer

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

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Presented by Ansira

Practitioner Tips and Tricks: Adobe Experience Cloud

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