Beyond Browsers: Why Brands Use Customer Journey Analytics - S107

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Your customer data likely exists across multiple data sources, making it difficult to connect the dots between them to see the full picture. Customer Journey Analytics is changing the analytics game with purpose-built technology for a cookie-less future, cross-channel stitching capabilities, and the ability to query your data to answer questions on the fly, all without using SQL. You’re going to see some incredible use cases from the past year that stretched our imagination and show what is possible when you can understand the customer’s journey beyond the browser. 

In this session, see real examples and demos on how brands are bringing CJA to life:

  • Why does knowing the people behind the data matter
  • Find the hidden ROI and understand the true picture with cross-channel attribution
  • How full journey data exploration leads to bigger “aha!” insights about the customer's experience and how to optimize

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Segmentation Specialist, Data Scientist, Web Marketer

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

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