With the expansion of privacy laws and technical changes on all major platforms, an evolved set of capabilities is required to power relevant brand experiences that build trust. Learn which solutions to adopt to help you build a powerful marketing data strategy in 2022 and how to honor privacy choices to build trust.
In this session:
Learn how companies that invest in privacy and consent management are seeing near double the returns on that investment
Discover what your company can do to improve and increase its data collection efforts
Explore how you can effectively communicate how the consent, data, and preferences that you’ve captured are reflected and honored across your platform
Track: Trends and Inspiration
Session Type: Session
Technical Level: General Audience
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by OneTrust
Learn How Adobe Personalizes User Experience Through Privacy