Ethical Data Transparency and Trust Is the New Brand Equity - S840

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ABOUT THE SESSION

With the expansion of privacy laws and technical changes on all major platforms, an evolved set of capabilities is required to power relevant brand experiences that build trust. Learn which solutions to adopt to help you build a powerful marketing data strategy in 2022 and how to honor privacy choices to build trust. 

In this session:

  • Learn how companies that invest in privacy and consent management are seeing near double the returns on that investment
  • Discover what your company can do to improve and increase its data collection efforts
  • Explore how you can effectively communicate how the consent, data, and preferences that you’ve captured are reflected and honored across your platform

Track: Trends and Inspiration

Session Type: Session

Technical Level: General Audience

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Learn How Adobe Personalizes User Experience Through Privacy

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