Evolving customer behavior - The need for data and personalization - S818

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  • Kapil Tyagi

    Kapil Tyagi

    Associate Vice President, Digital Business, HCL Technologies, HCL


In today’s increasingly competitive marketplace, delivering contextual customer experiences through understanding of customer data is a must for every marketer. Understand how advances in technology, data, and analytics enable marketers to create much more personal and “human” experiences across moments, channels, and buying stages. Marketers need to know and respect their customers, transform data into powerful experiences, and continuously learn and optimize with every customer interaction. Understand how this is also increasing the need to better protect and proactively manage customer privacy. 

Learn more about:

  • Data intelligence and AI to drive the next-level of hyper-personalized experience
  • Building personalized platforms and solutions through an integrated customer data platform

Track: Developer Ecosystem, Marketing Workflows and Collaboration, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: Beginner

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Advertiser, Business Analyst, Creative Leader, Developer, Digital Analyst, Digital Marketer, IT Architect, Marketing Executive, Optimization Manager, Web Marketer, Operations/COO, Project Manager, Web Designer

Business Type: B2B

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Presented by HCL Technologies

Reimagine Customer Experiences

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