Harnessing Data to Drive Human Centric Experience - S836

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Sign in  to add to your favorites

SPEAKERS

Featured Products

Session Materials

Sign in to download session materials

ABOUT THE SESSION

With a wide scope of shoppers with varied tastes and preferences, organizations need to comprehend buyers’ behavior and deliver significant human-centric experiences. Data assists organizations with drawing awareness about clients’ shopping preferences, tastes, likes as well as dislikes, and other relevant behavior patterns.

In this session: 

  • Learn how to derive all business decisions using data and insights instead of instinct or assumptions
  • Drive personalized user experience leveraging data and AI
  • Engage small businesses to leverage services by presenting real-time offers

Track: Analytics for Customer Journeys, Customer Data Management, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Digital Marketer, IT Executive, Marketing Executive, Optimization Manager

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Wipro Limted

Experienced Partners Delivering Next-Gen Customer Experience

By viewing this video, I agree the Adobe family of companies may share my contact information with Wipro Limited for marketing purposes. For details see the privacy policy on the Wipro Limited sponsor page.

More sessions that may interest you

30 min

Customer Journey Analytics: Insights Into the Rest of the Story

30 min

Orchestrating and Delivering Personalized Consumer Journeys

30 min

Beyond Browsers: Why Brands Use Customer Journey Analytics

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.