Harnessing Data to Drive Human Centric Experience - S836

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With a wide scope of shoppers with varied tastes and preferences, organizations need to comprehend buyers’ behavior and deliver significant human-centric experiences. Data assists organizations with drawing awareness about clients’ shopping preferences, tastes, likes as well as dislikes, and other relevant behavior patterns.

In this session: 

  • Learn how to derive all business decisions using data and insights instead of instinct or assumptions
  • Drive personalized user experience leveraging data and AI
  • Engage small businesses to leverage services by presenting real-time offers

Track: Analytics for Customer Journeys, Customer Data Management, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Digital Marketer, IT Executive, Marketing Executive, Optimization Manager

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

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Presented by Wipro Limted

Experienced Partners Delivering Next-Gen Customer Experience

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