How Connected Marketing Delivers Digital Experiences - S827
Closed captions in English, French, and German can be accessed in the video player.
Head of Marketing Consulting, Capgemini
Global Solution Lead Connected Marketing, Capgemini
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ABOUT THE SESSION
Until now, the concept of connected marketing has been just that — a concept. Capgemini is excited to introduce you to CornerShop’s Connected Marketing Engine. Located in London, CornerShop illustrates how retail shopping and customer engagement bring to life the store of tomorrow. Using end-to-end Adobe technology, the Connected Marketing Engine drives seamless, contextual, omnichannel, and real-time personal engagement with shoppers to create experiences from anywhere. And connected marketing is not just about retail. It’s relevant to all brands, businesses, and organizations who can benefit from understanding their customers better.
In this session, we’ll discuss:
- Data-driven marketing in real time on any channel
- Holistic interactions with individuals as opposed to segments
- Embracing innovation and evolution in response to real-time data and insights
- How this engagement leads to brand loyalty, increased market share, and an unprecedented ROI
Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Campaign Manager, Creative Leader, Developer, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Web Designer
Industry Focus: Advertising/Publishing, Automotive, Consulting/Agency, Consumer Goods, Education, Healthcare/Lifesciences, Media & Entertainment, Professional Services, Retail
Business Type: B2B
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Presented by Capgemini
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