How Connected Marketing Delivers Digital Experiences - S827

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Until now, the concept of connected marketing has been just that — a concept. Capgemini is excited to introduce you to CornerShop’s Connected Marketing Engine. Located in London, CornerShop illustrates how retail shopping and customer engagement bring to life the store of tomorrow. Using end-to-end Adobe technology, the Connected Marketing Engine drives seamless, contextual, omnichannel, and real-time personal engagement with shoppers to create experiences from anywhere. And connected marketing is not just about retail. It’s relevant to all brands, businesses, and organizations who can benefit from understanding their customers better.

In this session, we’ll discuss:

  • Data-driven marketing in real time on any channel
  • Holistic interactions with individuals as opposed to segments
  • Embracing innovation and evolution in response to real-time data and insights
  • How this engagement leads to brand loyalty, increased market share, and an unprecedented ROI

Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Creative Leader, Developer, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Web Designer

Industry Focus: Advertising/Publishing, Automotive, Consulting/Agency, Consumer Goods, Education, Healthcare/Lifesciences, Media & Entertainment, Professional Services, Retail

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Capgemini

Smart Insurance and Policy Purchase

By viewing this video, I agree the Adobe family of companies may share my contact information with Capgemini for marketing purposes. For details see the privacy policy on the Capgemini sponsor page.

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.