How Connected Marketing Delivers Digital Experiences - S827

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Until now, the concept of connected marketing has been just that — a concept. Capgemini is excited to introduce you to CornerShop’s Connected Marketing Engine. Located in London, CornerShop illustrates how retail shopping and customer engagement bring to life the store of tomorrow. Using end-to-end Adobe technology, the Connected Marketing Engine drives seamless, contextual, omnichannel, and real-time personal engagement with shoppers to create experiences from anywhere. And connected marketing is not just about retail. It’s relevant to all brands, businesses, and organizations who can benefit from understanding their customers better.

In this session, we’ll discuss:

  • Data-driven marketing in real time on any channel
  • Holistic interactions with individuals as opposed to segments
  • Embracing innovation and evolution in response to real-time data and insights
  • How this engagement leads to brand loyalty, increased market share, and an unprecedented ROI

Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Creative Leader, Developer, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Web Designer

Industry Focus: Advertising/Publishing, Automotive, Consulting/Agency, Consumer Goods, Education, Healthcare/Lifesciences, Media & Entertainment, Professional Services, Retail

Business Type: B2B

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