How Liberty Mutual Works Smarter with Adobe Workfront - S209
Closed captions in English, French, and German can be accessed in the video player.
Director, Strategic Operations, In-House Creative Agency (Copper Giants), Liberty Mutual
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ABOUT THE SESSION
Delivering a seamless partner and customer experience requires the flexibility to allow teams to focus on the right work at the right time with limited friction. For Liberty Mutual’s marketing group, this was in the realm of creative development due to increased media spend and content needs. After initial investments in their in-house agency, Liberty Mutual realized that they needed to manage the creative development journey in a more holistic fashion by making work more engaging and allowing creatives to focus on what matters most. Learn how Liberty Mutual’s in-house agency, Copper Giants, leverages Adobe Workfront to manage their end-to-end creative operations. Also hear how they are thinking about the next chapter of their journey, integrating tools across their ecosystem.
- Building a framework for planning, prioritization and collaboration
- Allowing creative operations and creative teams to work smarter together
- Increasing visibility and value of creative work across the marketing ecosystem
Track: Marketing Workflows and Collaboration
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Creative Leader, Content Marketer, Operations/COO, Project Manager
Industry Focus: Financial Services & Insurance
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by Protiviti Digital
An Uncertain Future Demands Customer Experience Innovation
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