How Liberty Mutual Works Smarter with Adobe Workfront - S209

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  • Michael LaBerge

    Michael LaBerge

    Director, Strategic Operations, In-House Creative Agency (Copper Giants), Liberty Mutual


Delivering a seamless partner and customer experience requires the flexibility to allow teams to focus on the right work at the right time with limited friction. For Liberty Mutual’s marketing group, this was in the realm of creative development due to increased media spend and content needs. After initial investments in their in-house agency, Liberty Mutual realized that they needed to manage the creative development journey in a more holistic fashion by making work more engaging and allowing creatives to focus on what matters most. Learn how Liberty Mutual’s in-house agency, Copper Giants, leverages Adobe Workfront to manage their end-to-end creative operations. Also hear how they are thinking about the next chapter of their journey, integrating tools across their ecosystem. 

Key takeaways:

  • Building a framework for planning, prioritization and collaboration
  • Allowing creative operations and creative teams to work smarter together
  • Increasing visibility and value of creative work across the marketing ecosystem

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Creative Leader, Content Marketer, Operations/COO, Project Manager

Industry Focus: Financial Services & Insurance

Business Type: B2B, B2C

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Presented by Protiviti Digital

An Uncertain Future Demands Customer Experience Innovation

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