How Lumen Drives Agility for Omnichannel Customer Experiences - S710

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SPEAKERS

  • Amey Smothers

    Amey Smothers

    Director, Program Management and Marketing Ops, Lumen

  • Kate Cindric

    Kate Cindric

    Director of Digital Technology and Operations, Lumen

ABOUT THE SESSION

From marketing strategy to content creation to campaign execution and tracking, B2B marketers often leverage different tools for different pieces of their core workflows. To bridge the gap from strategy and planning to omnichannel execution and tracking, Lumen leverages the power of Adobe Marketo Engage  with Adobe Workfront (both technical integrations and customized workflows) to drive cohesive experiences and coordinate along with other Adobe Experience Cloud applications. Join Katie Cindric, Lumen’s Director of Technology and Operations, and Amey Smothers, director of Program Management and Marketing Ops, to learn how they are leveraging their Experience Cloud applications to drive campaign agility and content velocity, and ultimately increase productivity.

You’ll learn:

  • How Lumen manages marketing workflows through Workfront and Marketo Engage alongside other Experience Cloud applications
  • Key business problems that Lumen is solving by integrating the two applications
  • How their teams have benefited from streamlined workflows and campaign agility

Track: Marketing Workflows and Collaboration, B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Optimization Manager, Web Marketer, Operations/COO, Project Manager

Industry Focus: Telecommunications

Business Type: B2B

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Presented by Claravine

Winning Data-Driven Strategies for Agencies and Brands

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