How Lumen Drives Agility for Omnichannel Customer Experiences - S710

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • Amey Smothers

    Amey Smothers

    Director, Program Management and Marketing Ops, Lumen

  • Kate Cindric

    Kate Cindric

    Director of Digital Technology and Operations, Lumen


From marketing strategy to content creation to campaign execution and tracking, B2B marketers often leverage different tools for different pieces of their core workflows. To bridge the gap from strategy and planning to omnichannel execution and tracking, Lumen leverages the power of Adobe Marketo Engage  with Adobe Workfront (both technical integrations and customized workflows) to drive cohesive experiences and coordinate along with other Adobe Experience Cloud applications. Join Katie Cindric, Lumen’s Director of Technology and Operations, and Amey Smothers, director of Program Management and Marketing Ops, to learn how they are leveraging their Experience Cloud applications to drive campaign agility and content velocity, and ultimately increase productivity.

You’ll learn:

  • How Lumen manages marketing workflows through Workfront and Marketo Engage alongside other Experience Cloud applications
  • Key business problems that Lumen is solving by integrating the two applications
  • How their teams have benefited from streamlined workflows and campaign agility

Track: Marketing Workflows and Collaboration, B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Optimization Manager, Web Marketer, Operations/COO, Project Manager

Industry Focus: Telecommunications

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Claravine

Winning Data-Driven Strategies for Agencies and Brands

By viewing this video, I agree the Adobe family of companies may share my contact information with Claravine for marketing purposes. For details see the privacy policy on the Claravine sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.