From marketing strategy to content creation to campaign execution and tracking, B2B marketers often leverage different tools for different pieces of their core workflows. To bridge the gap from strategy and planning to omnichannel execution and tracking, Lumen leverages the power of Adobe Marketo Engage with Adobe Workfront (both technical integrations and customized workflows) to drive cohesive experiences and coordinate along with other Adobe Experience Cloud applications. Join Katie Cindric, Lumen’s Director of Technology and Operations, and Amey Smothers, director of Program Management and Marketing Ops, to learn how they are leveraging their Experience Cloud applications to drive campaign agility and content velocity, and ultimately increase productivity.
How Lumen manages marketing workflows through Workfront and Marketo Engage alongside other Experience Cloud applications
Key business problems that Lumen is solving by integrating the two applications
How their teams have benefited from streamlined workflows and campaign agility
Track: Marketing Workflows and Collaboration, B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Campaign Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Optimization Manager, Web Marketer, Operations/COO, Project Manager
Industry Focus: Telecommunications
Business Type: B2B
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Presented by Claravine
Winning Data-Driven Strategies for Agencies and Brands