Hybrid Commerce Strategy – Business Driver or Frankenstein? - E137
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Commerce Solutions Consultant, Adobe
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ABOUT THE SESSION
With the increase in purchasing options for the digital buyer, how do businesses today combine multiple business models to create a hybrid strategy? Explore the adoption of hybrid commerce, and get advice on how to make holistic decisions that help drive your business rather than business model bolt-ons, which can cause technology issues later down the line.
In this session:
- Benefits and reasons why hybrid commerce could be a great strategy for your business
- Mistakes to avoid when incorporating new business models into your technology stack
- How Adobe Commerce can support emerging and hybrid business models
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Commerce Executive, Commerce Marketer/Merchandiser, Operations/COO
Industry Focus: Commerce, Consumer Goods, Retail, Distribution/Wholesale
Business Type: B2B, B2C, SMB
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Presented by Deloitte Digital
Building Trust in Digital Healthcare
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