Hybrid Commerce Strategy – Business Driver or Frankenstein? - E137

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With the increase in purchasing options for the digital buyer, how do businesses today combine multiple business models to create a hybrid strategy? Explore the adoption of hybrid commerce, and get advice on how to make holistic decisions that help drive your business rather than business model bolt-ons, which can cause technology issues later down the line.

In this session:

  • Benefits and reasons why hybrid commerce could be a great strategy for your business
  • Mistakes to avoid when incorporating new business models into your technology stack
  • How Adobe Commerce can support emerging and hybrid business models

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Commerce Executive, Commerce Marketer/Merchandiser, Operations/COO

Industry Focus: Commerce, Consumer Goods, Retail, Distribution/Wholesale

Business Type: B2B, B2C, SMB

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