Hybrid Commerce Strategy – Business Driver or Frankenstein? - E137

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

With the increase in purchasing options for the digital buyer, how do businesses today combine multiple business models to create a hybrid strategy? Explore the adoption of hybrid commerce, and get advice on how to make holistic decisions that help drive your business rather than business model bolt-ons, which can cause technology issues later down the line.

In this session:

  • Benefits and reasons why hybrid commerce could be a great strategy for your business
  • Mistakes to avoid when incorporating new business models into your technology stack
  • How Adobe Commerce can support emerging and hybrid business models

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Commerce Executive, Commerce Marketer/Merchandiser, Operations/COO

Industry Focus: Commerce, Consumer Goods, Retail, Distribution/Wholesale

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Play button

Presented by Deloitte Digital

Building Trust in Digital Healthcare

Watch video
View all

By viewing this video, I agree the Adobe family of companies may share my contact information with Deloitte Digital for marketing purposes. For details see the privacy policy on the Deloitte Digital sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.

Start learning