Insights for Successful Digital Marketing Transformation - A152

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Successful personalisation at scale involves moving an organisation to be wholly customer experience driven, and as TabCorp, Australia’s largest gaming organisation experienced, this meant more than just a technology investment. It required a complete digital transformation, along with a fundamental re-working of how their teams operate. Enabling systems, process, and teams to be future-ready wasn’t enough. They also needed to be flexible to adapt to consistently changing conditions with little to no disruption and continue advancing their customer experience transformation efforts.

In this session, learn the importance of:

  • Defining your end goal and identifying key milestones
  • Aligning the internal organisation on business strategy
  • Responding to the unknown with agility

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Operations/COO, Project Manager

Industry Focus: Media & Entertainment

Business Type: B2C

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Presented by Infosys x Blue Acorn iCi

Prologis Achieves Flexibility and Agility for Its Essentials Marketplace

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