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General Manager CRM, Data & Personalisation, Tabcorp
Sr. Product Marketing Manager, APAC, Adobe
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Successful personalisation at scale involves moving an organisation to be wholly customer experience driven, and as TabCorp, Australia’s largest gaming organisation experienced, this meant more than just a technology investment. It required a complete digital transformation, along with a fundamental re-working of how their teams operate. Enabling systems, process, and teams to be future-ready wasn’t enough. They also needed to be flexible to adapt to consistently changing conditions with little to no disruption and continue advancing their customer experience transformation efforts.
In this session, learn the importance of:
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Operations/COO, Project Manager
Industry Focus: Media & Entertainment
Business Type: B2C
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