Move to Person-Centric Insights with Customer Journey Analytics - TW112
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SPEAKERS
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Principal Business Consultant, Customer Journey Analytics, Adobe
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Principal Business Consultant, Adobe
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Sr. Business Consultant, Adobe
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ABOUT THE SESSION
Mature your analytics practice with Customer Journey Analytics to uncover new person-centric insights about your customers. Through the lens of industry-specific use cases, learn how connecting web, mobile, brick-and-mortar, and call center datasets under a common person-level identifier can unlock enhanced multichannel views of the customer journey.
In this session:
- Understand how customers leverage a combination of channels and devices when interacting with your business
- Take a fresh look at segmenting customers based on an expanded perspective on behavior trends
- Master how to quickly iterate through various data discovery scenarios using the flexibility of CJA to continue digging deeper
Track: Analytics for Customer Journeys
Session Type: Training workshop
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Segmentation Specialist, Audience Strategist, Social Marketer, Web Marketer, Web Analyst
Industry Focus: Consulting/Agency, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C
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Presented by Glassbox
Journey Mapping: 3 Cases to Elevate Your Digital Experience
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