Mature your analytics practice with Customer Journey Analytics to uncover new person-centric insights about your customers. Through the lens of industry-specific use cases, learn how connecting web, mobile, brick-and-mortar, and call center datasets under a common person-level identifier can unlock enhanced multichannel views of the customer journey.
In this session:
Understand how customers leverage a combination of channels and devices when interacting with your business
Take a fresh look at segmenting customers based on an expanded perspective on behavior trends
Master how to quickly iterate through various data discovery scenarios using the flexibility of CJA to continue digging deeper
Track: Analytics for Customer Journeys
Session Type: Training workshop
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Segmentation Specialist, Audience Strategist, Social Marketer, Web Marketer, Web Analyst
Industry Focus: Consulting/Agency, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C
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Journey Mapping: 3 Cases to Elevate Your Digital Experience