Move to Person-Centric Insights with Customer Journey Analytics - TW112

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Mature your analytics practice with Customer Journey Analytics to uncover new person-centric insights about your customers. Through the lens of industry-specific use cases, learn how connecting web, mobile, brick-and-mortar, and call center datasets under a common person-level identifier can unlock enhanced multichannel views of the customer journey.

In this session:

  • Understand how customers leverage a combination of channels and devices when interacting with your business
  • Take a fresh look at segmenting customers based on an expanded perspective on behavior trends
  • Master how to quickly iterate through various data discovery scenarios using the flexibility of CJA to continue digging deeper

Track: Analytics for Customer Journeys

Session Type: Training workshop

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Segmentation Specialist, Audience Strategist, Social Marketer, Web Marketer, Web Analyst

Industry Focus: Consulting/Agency, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C

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Presented by Glassbox

Journey Mapping: 3 Cases to Elevate Your Digital Experience

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