DMP vs. CDP: How and Why to Evolve - S408
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Product Marketing, Real-Time CDP, Adobe
Principal Enterprise Architect, Adobe
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ABOUT THE SESSION
For the past several years, data management platforms (DMP) have been at the forefront of an organization’s acquisition arsenal, driving scaled audiences for personalized marketing. Now, as organizations contend with data deprecation, privacy regulations, and their customers’ continued demand for personalization, customer data platforms (CDP) have become the hot new product on the block. So how could and should current DMP users think about a CDP and why?
Join this session to learn about:
- How and why current Adobe customers are evolving their data management strategies
- A step-by-step guide through this transition
- How to set up your organization’s people and processes for long-term success
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Advertiser, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Product Manager
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consumer Goods, Education, Government, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by EY
Unleashing the Power of Personalized Digital Commerce
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