DMP vs. CDP: How and Why to Evolve - S408

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For the past several years, data management platforms (DMP) have been at the forefront of an organization’s acquisition arsenal, driving scaled audiences for personalized marketing. Now, as organizations contend with data deprecation, privacy regulations, and their customers’ continued demand for personalization, customer data platforms (CDP) have become the hot new product on the block. So how could and should current DMP users think about a CDP and why?

Join this session to learn about:

  • How and why current Adobe customers are evolving their data management strategies
  • A step-by-step guide through this transition
  • How to set up your organization’s people and processes for long-term success

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Product Manager

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consumer Goods, Education, Government, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C

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Presented by EY

Unleashing the Power of Personalized Digital Commerce

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