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Product Marketing, Real-Time CDP, Adobe
Principal Enterprise Architect, Adobe
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For the past several years, data management platforms (DMP) have been at the forefront of an organization’s acquisition arsenal, driving scaled audiences for personalized marketing. Now, as organizations contend with data deprecation, privacy regulations, and their customers’ continued demand for personalization, customer data platforms (CDP) have become the hot new product on the block. So how could and should current DMP users think about a CDP and why?
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Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Advertiser, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Product Manager
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consumer Goods, Education, Government, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C
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