How Mattel Deployed Workfront Across 10 Brands and 15 Groups - S205
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SPEAKERS
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Sr. Managing Consultant, IBM iX
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Director of Information Technology, Mattel, Inc.
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Sr. Manager, IT, Mattel, Inc.
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Sr. Managing Consultant, IBM iX
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ABOUT THE SESSION
Barbie, Hot Wheels, Fisher-Price... brands we know and love. For these brands, like many others, Mattel was faced with the challenge of managing projects globally across multiple brands and groups using disparate systems. Hear how Mattel simplified, modernized, and transformed product development and marketing operations by implementing Adobe Workfront.
Key takeaways:
- Why Mattel chose Adobe Workfront and IBM iX
- How to manage a global implementation
- The impact on the way Mattel gets work done
Track: Marketing Workflows and Collaboration
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Marketing Executive, Operations/COO, Project Manager
Industry Focus: Manufacturing
Business Type: B2B, B2C
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