Innovation Super Sessions
Orchestrating and Delivering Personalized Consumer Journeys - SS5
Closed captions in English, French, German, and Japanese can be accessed in the video player.
VP Customer Journey Management, Adobe
Head of Marketing Technology and Digital Commerce, Truist
Sr. Solutions Consultant, Adobe
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ABOUT THE SESSION
Today, a brand’s success or failure is determined by its ability to anticipate and respond to ever-increasing customer expectations for personalized, connected experiences. This means facilitating journeys that put the customer — not channels — first, and strike a balance between marketing and CX priorities to deliver value across the customer lifecycle.
Join us to learn about:
- Adobe’s latest and upcoming B2C customer journey management innovations
- Features to help you deliver personalization at scale and optimize experiences for sustained business growth
Track: Analytics for Customer Journeys, Customer Data Management, Personalization at Scale
Session Type: Innovation Super Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer
Presented by Publicis Sapient
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