Nurturing Customer Loyalty in a Cookieless World - E140

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ABOUT THE SESSION

Marketers and businesses are facing immense change. Third-party cookies are being removed without a clear alternative, and customers and regulators have a renewed interest in data privacy. All this has left many wondering what can be done today to address the uncertainty. Join our experts from Adobe Customer Solutions as they discuss the ‘Value Paradox’. 

In this session:

  • Understand key strategies for customer loyalty and brand differentiation
  • Learn what is happening in the industry to handle the departure of third-party cookies
  • Find out the aspects of change needed to deliver experiences that build customer trust

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Channel Marketer, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C, SMB

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Presented by R2integrated

Optimizing the Customer Journey Via Data and Personalization

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