Nurturing Customer Loyalty in a Cookieless World - E140

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Marketers and businesses are facing immense change. Third-party cookies are being removed without a clear alternative, and customers and regulators have a renewed interest in data privacy. All this has left many wondering what can be done today to address the uncertainty. Join our experts from Adobe Customer Solutions as they discuss the ‘Value Paradox’. 

In this session:

  • Understand key strategies for customer loyalty and brand differentiation
  • Learn what is happening in the industry to handle the departure of third-party cookies
  • Find out the aspects of change needed to deliver experiences that build customer trust

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Channel Marketer, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by R2integrated

Optimizing the Customer Journey Via Data and Personalization

By viewing this video, I agree the Adobe family of companies may share my contact information with R2integrated for marketing purposes. For details see the privacy policy on the R2integrated sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.