Nurturing Customer Loyalty in a Cookieless World - E140
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Sr. Multi Solution Architect, Adobe
Business Consultant, Adobe
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ABOUT THE SESSION
Marketers and businesses are facing immense change. Third-party cookies are being removed without a clear alternative, and customers and regulators have a renewed interest in data privacy. All this has left many wondering what can be done today to address the uncertainty. Join our experts from Adobe Customer Solutions as they discuss the ‘Value Paradox’.
In this session:
- Understand key strategies for customer loyalty and brand differentiation
- Learn what is happening in the industry to handle the departure of third-party cookies
- Find out the aspects of change needed to deliver experiences that build customer trust
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Audience Strategist, Channel Marketer, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C, SMB
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Presented by R2integrated
Optimizing the Customer Journey Via Data and Personalization
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