Reach Global Scale with Marketo Engage Center of Excellence - S711
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SPEAKERS
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Sr. Business Consultant, Adobe
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Global Marketing Automation, Product Owner, Bayer Crop Science
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ABOUT THE SESSION
Many organizations are moving their marketing teams to a centralized marketing automation platform to streamline tech stacks, reduce operation costs and silos, and achieve global scale. Learn how Bayer Crop Science established a repeatable global governance process in Marketo Engage to ensure a standardized marketing practice that allows for quick training and speed-to-market campaign deployment across brands and regional teams. Join Bayer and their implementation team to see how you can apply this strategy to your organization.
Key takeaways:
- Standardized campaign deployments within the organization
- Global naming convention for everything in Marketo Engage
- Consent management across multiple brands and regions
Track: B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Email Marketer, Marketing Executive, Optimization Manager, Project Manager
Industry Focus: Healthcare/Lifesciences
Business Type: B2B
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