Reach Global Scale with Marketo Engage Center of Excellence - S711

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Many organizations are moving their marketing teams to a centralized marketing automation platform to streamline tech stacks, reduce operation costs and silos, and achieve global scale. Learn how Bayer Crop Science established a repeatable global governance process in Marketo Engage to ensure a standardized marketing practice that allows for quick training and speed-to-market campaign deployment across brands and regional teams. Join Bayer and their implementation team to see how you can apply this strategy to your organization.

Key takeaways:

  • Standardized campaign deployments within the organization
  • Global naming convention for everything in Marketo Engage 
  • Consent management across multiple brands and regions

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Email Marketer, Marketing Executive, Optimization Manager, Project Manager

Industry Focus: Healthcare/Lifesciences

Business Type: B2B

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