Reach Global Scale with Marketo Engage Center of Excellence - S711

Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
-
Sr. Business Consultant, Adobe
-
Global Marketing Automation, Product Owner, Bayer Crop Science
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
Many organizations are moving their marketing teams to a centralized marketing automation platform to streamline tech stacks, reduce operation costs and silos, and achieve global scale. Learn how Bayer Crop Science established a repeatable global governance process in Marketo Engage to ensure a standardized marketing practice that allows for quick training and speed-to-market campaign deployment across brands and regional teams. Join Bayer and their implementation team to see how you can apply this strategy to your organization.
Key takeaways:
- Standardized campaign deployments within the organization
- Global naming convention for everything in Marketo Engage
- Consent management across multiple brands and regions
Track: B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
Audience Type: Campaign Manager, Database Marketing Manager, Digital Analyst, Email Marketer, Marketing Executive, Optimization Manager, Project Manager
Industry Focus: Healthcare/Lifesciences
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Presented by Cybersource | A Visa Solution
How to Spot Common Types of Payment Fraud
By viewing this video, I agree the Adobe family of companies may share my contact information with Cybersource for marketing purposes. For details see the privacy policy on the Cybersource sponsor page.
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.