Many organizations are moving their marketing teams to a centralized marketing automation platform to streamline tech stacks, reduce operation costs and silos, and achieve global scale. Learn how Bayer Crop Science established a repeatable global governance process in Marketo Engage to ensure a standardized marketing practice that allows for quick training and speed-to-market campaign deployment across brands and regional teams. Join Bayer and their implementation team to see how you can apply this strategy to your organization.
Standardized campaign deployments within the organization
Global naming convention for everything in Marketo Engage
Consent management across multiple brands and regions
Track: B2B Marketing, Omnichannel Marketing and Optimization
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