Redefining Customer-Centric Experiences in FinServices - S910
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SPEAKERS
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Director, Industry Strategy & Marketing, Financial Services , Adobe
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SVP Head of Marketing Technology, City National Bank
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ABOUT THE SESSION
Financial services is a relationship business. As customer preferences and interactions shift to digital, relationships that historically have been built from in-person interactions need to be redefined. The aspiration of the industry is to gain insights from their data, create seamless interactions between online and offline channels, and anticipate their customer needs to build trust and deepen relationships. We explore how this can be accomplished through a combination of organizational adjustments, upskilling digital skills sets, and putting technology into action to drive both customer and business outcomes.
In this session, learn about:
- The latest financial services findings from the new 2022 Adobe Digital Trends Report
- Opportunities to drive more immediate business impact from your Adobe investments
- Key people and process considerations in delivering cross-channel personalization
Track: Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale, Trends and Inspiration
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, IT Executive, Marketing Executive
Industry Focus: Financial Services & Insurance
Business Type: B2C
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