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Director, Industry Strategy & Marketing, Financial Services , Adobe
SVP Head of Marketing Technology, City National Bank
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Financial services is a relationship business. As customer preferences and interactions shift to digital, relationships that historically have been built from in-person interactions need to be redefined. The aspiration of the industry is to gain insights from their data, create seamless interactions between online and offline channels, and anticipate their customer needs to build trust and deepen relationships. We explore how this can be accomplished through a combination of organizational adjustments, upskilling digital skills sets, and putting technology into action to drive both customer and business outcomes.
In this session, learn about:
Track: Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale, Trends and Inspiration
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, IT Executive, Marketing Executive
Industry Focus: Financial Services & Insurance
Business Type: B2C
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