Reinventing Qatar’s Multilingual Global Content Strategy - S822
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
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VP Global Strategic Alliances, Translations.com
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Leading Digital Social and Content, Qatar National Tourism Council
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ABOUT THE SESSION
Learn how the Qatar National Tourism Council has successfully built, launched, and maintained a world-class digital experience on a global scale as the nation prepares to host the world’s largest sporting event this summer. Now more than ever, industry leaders must discover, inspire, and engage consumers with enriched and consistent content across multiple channels and countries. We’ll walk through the crucial tools, tips, and tricks that the Qatar National Tourism Council is using to successfully deliver an international, multilingual digital experience for the world’s largest sporting event.
We'll discuss:
- Navigating global digital transformation
- Managing consistent cross-border experiences
- Reducing time to market for publishing and updating global content
Track: Digital Commerce, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks
Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations/COO
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2C
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Presented by Translations.com
How Lavazza Streamlined Their Content Across 45 Markets
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