Reinventing Qatar’s Multilingual Global Content Strategy - S822

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  • Nick Panagopoulos

    Nick Panagopoulos

    VP Global Strategic Alliances,

  • Iris Wagner

    Iris Wagner

    Leading Digital Social and Content, Qatar National Tourism Council


Learn how the Qatar National Tourism Council has successfully built, launched, and maintained a world-class digital experience on a global scale as the nation prepares to host the world’s largest sporting event this summer. Now more than ever, industry leaders must discover, inspire, and engage consumers with enriched and consistent content across multiple channels and countries. We’ll walk through the crucial tools, tips, and tricks that the Qatar National Tourism Council is using to successfully deliver an international, multilingual digital experience for the world’s largest sporting event.

We'll discuss:

  • Navigating global digital transformation
  • Managing consistent cross-border experiences
  • Reducing time to market for publishing and updating global content

Track: Digital Commerce, B2B Marketing, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Tips & Tricks

Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations/COO

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2C

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How Lavazza Streamlined Their Content Across 45 Markets

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