Scale Cross-channel Marketing Strategies with Adobe Campaign - S714

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Scale isn’t just dealing with messy data sets and massive volumes of data for queries and reports or reaching millions of customers quickly. It also has to do with scaling tactics across teams, channels, and cross-channel strategies.

Learn how to use Adobe Campaign to:

  • Achieve operational efficiency through optimization and automation of marketing campaigns using offers, APIs, and templates to create dynamic campaigns and maintaining a healthy instance
  • Personalize at scale with workflow optimization tips, delivery personalization, and optimal list management
  • Scale the individuals and teams required to support cross-channel marketing

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Segmentation Specialist, Channel Marketer

Industry Focus: Automotive, Consumer Goods, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Dotdigital

What is Dotdigital Engagement Cloud?

By viewing this video, I agree the Adobe family of companies may share my contact information with Dotdigital for marketing purposes. For details see the privacy policy on the Dotdigital sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.