Scale Cross-channel Marketing Strategies with Adobe Campaign - S714

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SPEAKERS

ABOUT THE SESSION

Scale isn’t just dealing with messy data sets and massive volumes of data for queries and reports or reaching millions of customers quickly. It also has to do with scaling tactics across teams, channels, and cross-channel strategies.

Learn how to use Adobe Campaign to:

  • Achieve operational efficiency through optimization and automation of marketing campaigns using offers, APIs, and templates to create dynamic campaigns and maintaining a healthy instance
  • Personalize at scale with workflow optimization tips, delivery personalization, and optimal list management
  • Scale the individuals and teams required to support cross-channel marketing

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Segmentation Specialist, Channel Marketer

Industry Focus: Automotive, Consumer Goods, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2C

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