Scale Cross-channel Marketing Strategies with Adobe Campaign - S714
Closed captions in English, French, and German can be accessed in the video player.
Principal Product Marketing Manager, Adobe
Principal Consultant, Technical Architect, Adobe
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ABOUT THE SESSION
Scale isn’t just dealing with messy data sets and massive volumes of data for queries and reports or reaching millions of customers quickly. It also has to do with scaling tactics across teams, channels, and cross-channel strategies.
Learn how to use Adobe Campaign to:
- Achieve operational efficiency through optimization and automation of marketing campaigns using offers, APIs, and templates to create dynamic campaigns and maintaining a healthy instance
- Personalize at scale with workflow optimization tips, delivery personalization, and optimal list management
- Scale the individuals and teams required to support cross-channel marketing
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Email Marketer, Segmentation Specialist, Channel Marketer
Industry Focus: Automotive, Consumer Goods, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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