Scaling Loyalty Through Personalization Maturity in Travel - S919
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Head of Industry Strategy & Marketing - Travel & Hospitality, Adobe Systems
Global Officer, Customer Experience, Loyalty and New Ventures, Marriott International
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ABOUT THE SESSION
Personalization is an expectation of all consumers, and by 2024, 50% of hospitality organizations will implement AI-enabled software solutions to support it. Yet only 20% will successfully differentiate services by leveraging both data and AI/ML to scale. These data-driven organizations understand how systems can augment teams to fluidly deliver insights and deliver on loyalty. The transition from manual motions to automation to communicate with customers requires a transformation of people, processes, and tech. Hear how one travel brand is using data to accelerate experiences for its guests.
- The state of personalization in travel research trends
- The shift required to advance personalization maturity
- How a travel brand is transforming personalization through data storytelling
Track: Analytics for Customer Journeys, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: IT Executive, Marketing Executive, Commerce Executive, Operations/COO
Industry Focus: Travel & Hospitality
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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