The Importance of Brand Trust for the Buyer Journey - S817

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How much do consumers care about a brand’s honesty? And after you know what resonates with your audience, how can you use the right marketing channels to help them connect with you and convert? Alicia Skubick, CMO of Trustpilot, examines the results of new research that uncovers why honesty matters to consumers and how you can use this knowledge to build a higher-converting buyer journey.

Join to learn:

  • Marketing practices that your brand can implement to become more trustworthy
  • The channels consumers use to research brands before buying
  • How to use your reviews and ratings to drive conversions

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser

Industry Focus: Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, Retail, Travel & Hospitality

Business Type: B2C

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Presented by Trustpilot

LoveBook Reveals How Reviews Build Connection with Customers

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