The Importance of Brand Trust for the Buyer Journey - S817
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SPEAKERS
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Chief Marketing Officer, Trustpilot
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ABOUT THE SESSION
How much do consumers care about a brand’s honesty? And after you know what resonates with your audience, how can you use the right marketing channels to help them connect with you and convert? Alicia Skubick, CMO of Trustpilot, examines the results of new research that uncovers why honesty matters to consumers and how you can use this knowledge to build a higher-converting buyer journey.
Join to learn:
- Marketing practices that your brand can implement to become more trustworthy
- The channels consumers use to research brands before buying
- How to use your reviews and ratings to drive conversions
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Commerce Executive, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser
Industry Focus: Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, Retail, Travel & Hospitality
Business Type: B2C
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Presented by Trustpilot
LoveBook Reveals How Reviews Build Connection with Customers
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