Content velocity is growing exponentially. Marketers are creating over 500 million pieces of content a day to fuel campaigns and activations, while consumer attention span is decreasing and their decision to engage is measured in milliseconds. The only way to differentiate in that tsunami of content is to personalize and drive content in context and at scale. In this Q&A session, our expert panel discusses how to harness new workflows and technology to address these challenges.
Owning every dimension of your first-party data
Taking control of your content production operations
Driving content efficiency with workflow and automation
Using analytics and intelligence to deliver the right content to the right person, across channels, at the right time
Track: Marketing Workflows and Collaboration, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience, Intermediate, Advanced
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Publisher, Segmentation Specialist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst
Industry Focus: Advertising/Publishing, Automotive, Consulting/Agency, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B
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