Welcome to the Era of Personalized Content at Scale - S808

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Content velocity is growing exponentially. Marketers are creating over 500 million pieces of content a day to fuel campaigns and activations, while consumer attention span is decreasing and their decision to engage is measured in milliseconds. The only way to differentiate in that tsunami of content is to personalize and drive content in context and at scale. In this Q&A session, our expert panel discusses how to harness new workflows and technology to address these challenges.

We’ll discuss:

  • Owning every dimension of your first-party data
  • Taking control of your content production operations
  • Driving content efficiency with workflow and automation
  • Using analytics and intelligence to deliver the right content to the right person, across channels, at the right time

Track: Marketing Workflows and Collaboration, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience, Intermediate, Advanced

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Marketing Executive, Publisher, Segmentation Specialist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst

Industry Focus: Advertising/Publishing, Automotive, Consulting/Agency, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

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Presented by Deloitte Digital

Building Trust in Digital Healthcare

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