Hot on the minds of CMOs, CEOs, and the executive suite is the idea of trust and customer loyalty. Customers are demanding more personalized services while companies want to grow profitably and exceed their customer expectations. But myths surrounding data-driven marketing transformation can lead to confusing messages. What is the role of “trust” with the customer? What is data-driven marketing, how can it help, and where should you start? And how can we evolve experiences to suit our customers’ needs?
Listen to our three-part session, where you'll hear:
Phil Regnault, PwC’s Adobe Alliance leader, moderate a panel that will dispel marketing transformation myths
Ann Carver, former CIO of Global Delivery, The Coca-Cola Company, and Samrat Sharma, PwC’s Marketing Transformation Leader, discuss what "Growth Through Digital" means and practical advice executives can consider to transform their marketing initiatives.
Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Creative Leader, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Commerce Marketer/Merchandiser, Operations/COO
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Presented by PwC
Gain Better Customer Insights to Develop Personalized Journeys