Win Customer Trust: Marketing Transformation Myth Busting! - S814

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • Phil Regnault

    Phil Regnault

    Global Adobe Alliance Leader and Marketing Transformation Principal, PwC

  • Samrat Sharma

    Samrat Sharma

    Marketing Transformation Leader, PwC

  • Ann Carver

    Ann Carver

    Former CIO of Global Delivery, Coca-Cola, On sabbatical


Hot on the minds of CMOs, CEOs, and the executive suite is the idea of trust and customer loyalty. Customers are demanding more personalized services while companies want to grow profitably and exceed their customer expectations. But myths surrounding data-driven marketing transformation can lead to confusing messages. What is the role of “trust” with the customer? What is data-driven marketing, how can it help, and where should you start? And how can we evolve experiences to suit our customers’ needs? 

Listen to our three-part session, where you'll hear:

  • Phil Regnault, PwC’s Adobe Alliance leader, moderate a panel that will dispel marketing transformation myths
  • Ann Carver, former CIO of Global Delivery, The Coca-Cola Company, and Samrat Sharma, PwC’s Marketing Transformation Leader, discuss what "Growth Through Digital" means and practical advice executives can consider to transform their marketing initiatives.

Track: Digital Commerce, Analytics for Customer Journeys, B2B Marketing, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Creative Leader, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Commerce Marketer/Merchandiser, Operations/COO

Industry Focus: Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by PwC

Gain Better Customer Insights to Develop Personalized Journeys

By viewing this video, I agree the Adobe family of companies may share my contact information with PwC for marketing purposes. For details see the privacy policy on the PwC sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.