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5 Ways to Create and Deliver Content Variations Faster - S303
SPEAKERS
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Sr. Product Marketing Manager, Adobe
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Sr. Product Manager, Digital Content - DAM, Loblaw Companies Limited
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Session Materials
ABOUT THE SESSION
A digital asset management (DAM) should no longer be a dumping graveyard for your final assets. Learn how to evolve your DAM into a powerful content-generation workspace to automate the creation, branding, and delivery of assets, so you can get campaigns to market faster, improve site performance, and enable your team to focus on strategic and creative initiatives by automating of repetitive tasks.
In this session, learn how to:
- Reduce weeks of work down to minustes by scaling content for a variety of workflows like photo shoots, promotional and branded content creation, and product design all within the DAM
- Increase performance up to 70% across any screen size, device, and channel with dynamic delivery of assets
Use the unique Experience League Community thread here to pose questions prior to, during, or after this session, and the speakers and Adobe team will answer!
Public Track: Content that Drives Performance
Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Creative Leader, Content Marketer, Web Marketer, Commerce Marketer/Merchandiser, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner
Industry Focus: Consumer Goods, High Tech, Industrial Manufacturing, Retail, Telecommunications
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