Accelerate Campaign Creation with Marketo Engage & Workfront - S213

The need to develop and deliver campaigns faster is increasing at a pace that is only matched by the level of complexity to execute them flawlessly across channels. Leading marketing teams, including Commvault & Adobe, have optimized the campaign creation process to improve agility and deliver huge efficiency gains while increasing ROI, performance and employee satisfaction. Learn how Marketo Engage & Workfront together streamlined and automated the campaign creation and execution process at Commvault, producing impressive results: Reduced time needed to build a campaign by 78%; Scaled customer engagement to run 200+ programs/month with COE; Accurately measured attribution across touchpoints to optimize marketing spend.

Learn:

• How the most innovative marketing teams are rethinking the campaign execution process
• A blueprint for mapping processes between Workfront & Marketo Engage
• Real results from Commvault & Adobe case studies

Public Track: Collaborative Work Management, B2B Marketing, Content Supply Chain

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations, Project Manager, Marketing Practitioner, Operations Executive, Marketing Analyst, Marketing Operations Manager

Industry Focus: High Tech, Professional Services