Adobe + Sprinklr = EASIER Marketing in Harder Times - S730

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  • Don Bradford

    Don Bradford

    Managing Director, NA Campaign and Channel Lead, Accenture Song

  • Vincent Washington

    Vincent Washington

    VP, CXM Best Practices Group, Sprinklr

  • Rob Harles

    Rob Harles

    Global Lead for Social and Emerging Channels, Accenture Song


Sprinklr works with over 80% of the world’s most valuable brands – many who have Adobe as a key partner. What these organizations tell us they need is cookieless context, optimized content, omnichannel engagement, and actionable analytics across paid, owned, and earned. Adobe with Sprinklr makes this EASIER: more efficient, AI-powered, seamless, insights-driven, effective and risk-reduced.

In this session:

  • Learn how Sprinklr with Adobe unifies traditional and modern marketing and advertising capabilities to engage and delight prospects and customers
  • Discover best practices in harnessing the power of unstructured, publicly available data to personalize marketing and advertising in real time and at scale
  • Understand how enterprises like Nike, P&G, Microsoft, and Siemens are making their marketing and brand management EASIER

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Product Manager, Marketing Practitioner, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

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