All Things Audience with Adobe Experience Platform - S813

Great experiences start with great audiences – from large groups that target a vast majority of consumers to finely tuned micro-audiences. Adobe is supercharging the audience creation and management experience, and we invite you to join Adobe product experts Jon Leininger and Aaron Shields as they highlight the newest innovations for all things audiences in Adobe Experience Platform.

In this session, learn how:

• The new and exciting audience capabilities available in Adobe Experience Platform powered applications, such as the new Audience home page (hello Audience Portal), multistep segmentation experience (hello Audience Composer), and many other capabilities work together
• You can deliver best-in-class, highly personalized, and engaging experiences for your customers using audiences from your own systems as well as from Adobe applications

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Operations, Project Manager, Product Manager, Marketing Practitioner, Marketing Analyst