Amplifying Real-Time Journeys & Outbound Marketing Campaigns - S808

Closed captions in English can be accessed in the video player.

Share this page



As consumers spend more of their time with digital media, brands need to be prepared to connect at every opportunity, balanced with driving engagement in traditional channels, like email and SMS. Adobe Campaign and Adobe Journey Optimizer help brands optimize customer engagement across the entire customer journey, whether it be with audience-based outbound campaigns or inbound interactions in real time.

In this session, you will learn:

  • Use cases supported by Adobe Campaign and Adobe Journey Optimizer
  • Strengths of each solution and how they complement each other
  • Real-world examples of Adobe Campaign and Adobe Journey Optimizer working together

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Marketing Practitioner, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.