Closed captions in English can be accessed in the video player.
Amplifying Real-Time Journeys & Outbound Marketing Campaigns - S808
SPEAKERS
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Managing Director, Accenture
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Principal Product Marketing Manager, Adobe
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ABOUT THE SESSION
As consumers spend more of their time with digital media, brands need to be prepared to connect at every opportunity, balanced with driving engagement in traditional channels, like email and SMS. Adobe Campaign and Adobe Journey Optimizer help brands optimize customer engagement across the entire customer journey, whether it be with audience-based outbound campaigns or inbound interactions in real time.
In this session, you will learn:
- Use cases supported by Adobe Campaign and Adobe Journey Optimizer
- Strengths of each solution and how they complement each other
- Real-world examples of Adobe Campaign and Adobe Journey Optimizer working together
Public Track: Personalized Omnichannel Engagement
Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Marketing Practitioner, Marketing Analyst
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality
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