Best Practices for Achieving Personalization at Scale - S921

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Organizations have attempted to achieve personalization at scale for at least a decade, but few brands can deliver a fully personalized experience today. Leveraging robust customer data to deliver tailored, contextually relevant experiences for every customer across every touchpoint in real time is complex and difficult to execute. Olivia Kwon Best and Daniel McGlynn share best practices on creating a North Star experience through building capabilities in:

  • Data and predictive analytics
  • Accelerated content creation
  • Omnichannel journey orchestration

Public Track: Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer/Merchandiser, Product Manager, Marketing Practitioner

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