Blazing a Path: Connecting Insights and Activation with CJA - S112

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  • Bryan Skelton

    Bryan Skelton

    Principal Business Consultant, Customer Journey Analytics, Adobe


Fragmented data. Weeks to insights. Disconnected analysis and activation tools. Sound familiar? It’s time to connect the path that makes insights truly actionable. With Adobe Customer Journey Analytics, quickly discover insights, and then seamlessly publish customer audiences and activate through Adobe Journey Optimizer and Adobe Real-Time CDP. With insights driving your activation strategy, and analysis proving the impact, the virtuous cycle can’t be stopped.  

In this session: 

  • Learn how to conduct the best analysis to uncover new, valuable audiences based on omnichannel customer journeys  
  • Understand the key use cases for audience publishing in Customer Journey Analytics and how it augments segmentation in Real-Time CDP  
  • Get a sneak peek into how you can bring audience data back into Customer Journey Analytics for deeper analysis to understand audience behaviors and membership over time 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, IT Architect, Data Scientist, Web Analyst, Product Manager, IT Practitioner, Marketing Analyst

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