CDP Selection: Capabilities to Look for and Building Buy-In - S404

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  • Lory Mishra

    Lory Mishra

    Sr. Product Marketing Manager, Real-Time CDP, Adobe

  • Chris Sessoms

    Chris Sessoms

    Sr. Manager, Web Technology & Infrastructure, Red Hat


Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.

In this session, we discuss:

  • The importance of building a first-party data strategy
  • Key CDP use cases and the top criteria and capabilities to look for when choosing a CDP
  • Best practices for successful implementation and cross-functional adoption of a CDP

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: Beginner, Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Publisher, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Social Marketer, Operations, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

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