Come Fly with Me: How Travel Brands Soar with CJA - S120

Closed captions in English can be accessed in the video player.

Share this page


  • Whitney Lee

    Whitney Lee

    Solutions Consultant, Customer Journey Analytics, Adobe


As we see a renaissance of travel, it's critical that brands become customer obsessed and focus on solutions that help earn and deepen relationships. Travel and hospitality brands need to break down silos and bring together data to be able to explore the entire customer journey quickly and easily. Come to hear how Adobe Customer Journey Analytics is helping one of the most prominent airlines in the world democratize their data across digital, marketing, and reservations. And leave feeling inspired to start exploring your own data in new ways.

In this session: 

  • Discover how starting with WHY matters + technology with a human touch 

  • See us bring disparate data sets together for more holistic insights 

  • Learn how web to call journey intelligence identifies areas of friction for better business outcomes 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, IT Executive, Data Scientist, Web Analyst, Marketing Analyst

Industry Focus: Travel & Hospitality

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.