Come Fly with Me: How Travel Brands Soar with CJA - S120

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SPEAKERS

  • Whitney Lee

    Whitney Lee

    Solutions Consultant, Customer Journey Analytics, Adobe

ABOUT THE SESSION

As we see a renaissance of travel, it's critical that brands become customer obsessed and focus on solutions that help earn and deepen relationships. Travel and hospitality brands need to break down silos and bring together data to be able to explore the entire customer journey quickly and easily. Come to hear how Adobe Customer Journey Analytics is helping one of the most prominent airlines in the world democratize their data across digital, marketing, and reservations. And leave feeling inspired to start exploring your own data in new ways.

In this session: 

  • Discover how starting with WHY matters + technology with a human touch 

  • See us bring disparate data sets together for more holistic insights 

  • Learn how web to call journey intelligence identifies areas of friction for better business outcomes 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, IT Executive, Data Scientist, Web Analyst, Marketing Analyst

Industry Focus: Travel & Hospitality

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