Confessions of a MOPS Manager - S212

MOPS managers meet Marketo Engage. MOPS managers fall in love with Marketo Engage. MOPS managers automate happily-ever-after. While we wish it were this simple, we know MOPS isn’t always a fairytale. Join Courtny Edwards-Jones from Zuora and Annie Ramirez from Adobe for a relatable discussion on common challenges MOPS faces and ways to leverage “quick wins.” This session is geared towards all marketing ops professionals, whether you've just implemented Marketo Engage or you’ve been so busy with day-to-day execution that you want to discover more! Walk away with clear insights and action steps to take your marketing ops strategy to new heights and instantly deliver value upon returning from Summit.

Highlights include:

• How to decode and improve “% Marketable” in your Database
• Conduct a quick & effective deliverability audit to ensure your emails land in your ideal customer’s inbox
• Instance feeling sluggish? Free it up by triaging cumbersome trigger campaigns
• And more!

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

Industry Focus: High Tech