Confessions of a MOPS Manager - S212

Closed captions in English can be accessed in the video player.

Share this page



MOPS managers meet Marketo Engage. MOPS managers fall in love with Marketo Engage. MOPS managers automate happily-ever-after. While we wish it were this simple, we know MOPS isn’t always a fairytale. Join Courtny Edwards-Jones from Zuora and Annie Ramirez from Adobe for a relatable discussion on common challenges MOPS faces and ways to leverage “quick wins.” This session is geared towards all marketing ops professionals, whether you've just implemented Marketo Engage or you’ve been so busy with day-to-day execution that you want to discover more! Walk away with clear insights and action steps to take your marketing ops strategy to new heights and instantly deliver value upon returning from Summit.

Highlights include:

  • How to decode and improve “% Marketable” in your Database
  • Conduct a quick & effective deliverability audit to ensure your emails land in your ideal customer’s inbox
  • Instance feeling sluggish? Free it up by triaging cumbersome trigger campaigns
  • And more!

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

Industry Focus: High Tech

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.