Content Velocity - S708

Today, consumers are inundated with content. To overcome the information overload, marketers must ensure the right audiences and see the right content at the right time via their preferred channels. Marketers need a content supply chain transformation – and Accenture is leveraging best practices from its own massive marketing transformation to lead the way. To help its clients guarantee the biggest ROI while focusing those investments on marketing aligned to their business priorities, Hear from Accenture’s Emma McGuigan and Penelope Prett on how they developed a modular, Adobe-enabled, end-to-end approach to content production that saves time and money, freeing creatives to focus on doing what they do best.

Find out how to:

• Use real-time data to create impactful, effective marketing campaigns
• Unlock operational efficiencies through greater automation
• Scale your transformation

Public Track: Developer Ecosystem, Commerce Made Personal, Collaborative Work Management, Analytics for Customer Journeys, B2B Marketing, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Web Marketer, Marketing Operations Manager

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale