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Create Transformational Data-Driven Healthcare Experiences - S114
Sr. Principal Expert Solution Consultant, Adobe
Staff VP, Marketing Technology & Data Strategy, Elevance Health
Staff VP Tech User Experience, Elevance Health
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ABOUT THE SESSION
Delivering delightful healthcare experiences for consumers that are easy to manage, cost-effective, and ultimately improve quality of care is HARD! To be successful, healthcare brands must understand the member and patient journey across various interactions – from acquisition through retention – to create an optimal and effective engagement strategy that delivers the best experiences possible.
In this session:
- Discover insights on growing and changing experience trends across the healthcare industry
- Gain an understanding of Adobe's Healthcare Shield to ingest both online and offline sensitive data for profound insights using Adobe Customer Journey Analytics
- Learn how Elevance Health leveraged its investment in Adobe Analytics and Adobe Experience Cloud to uncover insights for optimizing Medicare acquisition journeys
Public Track: Analytics for Customer Journeys
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Marketing Analyst
Industry Focus: Healthcare/Lifesciences
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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