Delivering delightful healthcare experiences for consumers that are easy to manage, cost-effective, and ultimately improve quality of care is HARD! To be successful, healthcare brands must understand the member and patient journey across various interactions – from acquisition through retention – to create an optimal and effective engagement strategy that delivers the best experiences possible.
In this session:
Discover insights on growing and changing experience trends across the healthcare industry
Gain an understanding of Adobe's Healthcare Shield to ingest both online and offline sensitive data for profound insights using Adobe Customer Journey Analytics
Learn how Elevance Health leveraged its investment in Adobe Analytics and Adobe Experience Cloud to uncover insights for optimizing Medicare acquisition journeys
Public Track: Analytics for Customer Journeys
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Marketing Analyst
Industry Focus: Healthcare/Lifesciences
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