Create Transformational Data-Driven Healthcare Experiences - S114

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SPEAKERS

  • Robert Feltey

    Robert Feltey

    Sr. Principal Expert Solution Consultant, Adobe

  • Kim Myers

    Kim Myers

    Staff VP, Marketing Technology & Data Strategy, Elevance Health

  • Katie Bradley

    Katie Bradley

    Staff VP Tech User Experience, Elevance Health

ABOUT THE SESSION

Delivering delightful healthcare experiences for consumers that are easy to manage, cost-effective, and ultimately improve quality of care is HARD! To be successful, healthcare brands must understand the member and patient journey across various interactions – from acquisition through retention – to create an optimal and effective engagement strategy that delivers the best experiences possible.

In this session: 

  • Discover insights on growing and changing experience trends across the healthcare industry 
  • Gain an understanding of Adobe's Healthcare Shield to ingest both online and offline sensitive data for profound insights using Adobe Customer Journey Analytics 
  • Learn how Elevance Health leveraged its investment in Adobe Analytics and Adobe Experience Cloud to uncover insights for optimizing Medicare acquisition journeys 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Marketing Analyst

Industry Focus: Healthcare/Lifesciences

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