Creating the Connection with Adobe Target - S735

When it comes to targeted communication, few industries are more tightly regulated than Pharma. When the messaging stakes are so high, how can you make sure that you’re communicating to the right people, with the right message, at the right time? Meet Betina Strøm Rohde, associate director of Multichannel Customer Engagement at pharmaceutical leader, Novo Nordisk, and Todd Harris, SVP Global Strategic Alliances at transformation company, Valtech. Together, they’ll uncover how Adobe Target helped to solve one of the most complex communication challenges in Novo’s history and turned it into a long-term advantage.

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner

Industry Focus: Healthcare/Lifesciences