Cutting Edge Insights: How High-Tech Companies Lead with CJA - S124

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

The high-tech industry is well known for making data-driven decisions to provide the best experiences for their customers. Yet even tech-savvy brands struggle when it comes to breaking down data silos to create a complete picture of the customer journey. Join us to hear how high-tech brands are leveraging Adobe Customer Journey Analytics to bring all their customer data into one place to democratize insights across digital, marketing, and offline sources.  

In this session: 

  • Discuss best practices and pitfalls to avoid when it comes to combining multiple channels of customer data 
  • Learn how to connect online and offline data to create a complete picture of your customers' journeys  
  • Leave feeling inspired to start exploring how you can make better decisions with your own customer journey data sources 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, IT Executive, Data Scientist, Web Analyst, Marketing Analyst

Industry Focus: High Tech

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.

Learn more