Cutting Edge Insights: How High-Tech Companies Lead with CJA - S124

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The high-tech industry is well known for making data-driven decisions to provide the best experiences for their customers. Yet even tech-savvy brands struggle when it comes to breaking down data silos to create a complete picture of the customer journey. Join us to hear how high-tech brands are leveraging Adobe Customer Journey Analytics to bring all their customer data into one place to democratize insights across digital, marketing, and offline sources.  

In this session: 

  • Discuss best practices and pitfalls to avoid when it comes to combining multiple channels of customer data 
  • Learn how to connect online and offline data to create a complete picture of your customers' journeys  
  • Leave feeling inspired to start exploring how you can make better decisions with your own customer journey data sources 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, IT Executive, Data Scientist, Web Analyst, Marketing Analyst

Industry Focus: High Tech

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